We are a global movement of consumers, storytellers, fashionistas, designers and bloggers united by the belief that every Vlisco product is connected to a story.

Here is our manifesto: 

Every product has a name

Vlisco fabrics are named not by Vlisco itself, but by consumers. However, not every fabric has a name (or we don’t know it yet). Because people don’t talk about numbers when it comes to fashion and clothing, we believe that the naming tradition will live on.

Every name is connected to a Story

Vlisco fabrics often have a meaning attached to them. Vlisco Stories facilitates the sharing of knowledge, feelings, emotions and experiences around Vlisco fabrics and the naming tradition.

The Story wants to be told

Help us find the stories taking place in the world around Vlisco fabrics and products. Every story wants to be heard.

Every Story is unique

Stories begin when a fabric arrives at the market, shop or home, whether in Africa or elsewhere in the world. Vlisco Stories encourage people to tell their own personal story.

Every comment can lead to a new Story

When stories are told, they provoke a reaction or trigger a new thought, idea or story. Every comment on a story can be the start of a new one.

Behind the Stories

The blog 'behind the stories' is integrated into the Vlisco Stories site to give an added dimension to Vlisco Stories and its consumers through anecdotes, interviews, features and narratives within the context of Africa, African print and Vlisco 'classics'. 


Join us on our mission to make Vlisco Stories a rich, powerful and exciting platform that connects Africa with the rest of the world. 

Click here to download the Manifesto
(English PDF)

Cliquez ici pour télécharger notre Manifeste
(PDF Français)

Our website uses cookies, which we use to help make our visitors' experience as good as possible.  Close.
What is a cookie?
A cookie is a small text file sent from a website and stored in a user's web browser. as well as other parties may send these cookies.

What are cookies used for?
By using cookies, we make sure that while visiting our site you don't have to repeatedly receive or enter the same information. We make browsing our site easier for you and may use cookies to make you relevant offers off-site, based on your interest shown on

Disable cookies
Instructions for changing the settings of the browser can be found under 'Help' in the toolbar of most browsers