The Prostate of Mobutu

This Super-Wax design was used for the 2008 qualitative market research in Kinshasa.
When the sample came on the table to be discussed on certain product attributes, the consumers reaction was: "Oh this is the prostate of Mobutu". We were all a little shocked, but they explained that it was linked with the death of Mobutu and his illness.
He died in 1997 of prostate cancer in Rabat, but the design was launched several years later.

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