The designer meant to communicate the action of spraying away the background.
But the pattern has been interpreted as symbolising Fly-Tox or the 'perfume of Alassane Ouattara', named after after the top-selling perfume (With Love from Alassane) by business man, former prime minister and now president of Ivory Coast.
Baïgon is also a brand of insecticide.
Also known as: Lover’s Spray (Ghana), Parfum d’Álassane Ouattara (Ivory Coast), Baïgon (Ivory Coast)
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ChickAboutTown
Funny that it's called Baygon--I grew up in the Ivory Coast and that's the first thing I thought of when I saw the picture of the print. Baygon, in my childhood, was the most popular bug spray in the country. With the climate and mosquitoes, it was ubiquitous.
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Hannah Monette Oum Kalsoum
"Je pulvérise les yeux de ma rivale" Le nom de ce wax ne souffre d’aucune ambiguïté, car il exprime clairement l’idée d’un règlement agressif de compte « à coups de pagne » C’est un message violent. La femme qui en est vêtue est décidée, quant à la charge de ses états d’âme, à en découdre avec sa rivale, de manière tranchée. Rire !
