BEHIND THE STORIES

What's your colour story?

Written by MedaNtumba8 years, 3 months ago

Just like you, we are colour crazy. We are aware of the importance of colour in the lives of our dearest fans and storytellers. Colour has always been linked to social values in Africa, and we would like to know what role(s) colour has played in your life.

We want you to feel special in our designs, therefore we develop and make our own unique colours and hues in-house, ensuring the deepest colours, which remain vibrant, even after washing. This way, you’ll never look dull and will always stand out.

 

Indigo is the most important dye in our colour portfolio, but it also has a cultural value in some African countries because it was one of the first colours ever used. The colour is a means of expression, a way to communicate, and would be used for several occasions. In 1969, ‘Sepia’ was introduced as a base colour for our fabrics, creating a total new depth in colour that will hopefully keep inspiring you, and give you total freedom in creating your own personal story with our fabrics.

 

We may have introduced several colours in our portfolio, but indigo will always remain a key colour in our Wax Hollandais, also known as Hollandis or Dutch Wax, and Super-Wax collections. It can never disappear, because it is still very much appreciated by you, our dearest fans, and Africans.

 

 

“No wax in indigo would be like Africa, without palm trees”- Claude Fauque from the book Tissus d’Afrique.

 

Just like everyone else, you also must have a favourite colour. What it is? Share a Vlisco fabric with your favourite colours on this platform and lead us through your personal story. We’re very curious...

0 comments

BEHIND THE STORIES
Our website uses cookies, which we use to help make our visitors' experience as good as possible.  Close.
What is a cookie?
A cookie is a small text file sent from a website and stored in a user's web browser.
Vlisco.com as well as other parties may send these cookies.

What are cookies used for?
By using cookies, we make sure that while visiting our site you don't have to repeatedly receive or enter the same information. We make browsing our site easier for you and may use cookies to make you relevant offers off-site, based on your interest shown on Vlisco.com.

Disable cookies
Instructions for changing the settings of the browser can be found under 'Help' in the toolbar of most browsers