Behind the stories

The blog that connects Africa, Vlisco fabrics and Storytelling.

Vlisco is in Lagos!

Written by Vlisco Stories Team1 year, 8 months ago

On July 18th, Vlisco had a reached a milestone, one we’ll never forget: our very first boutique opened at Ikeja Mall in Lagos, Nigeria! After much anticipation and preparation, our Vlisco boutique received a warm and lovely welcome by our Nigerian fans.

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A New Storytelling Era for Nigerian Fans

Written by MedaNtumba1 year, 8 months ago

July 18th will be a very special day for us, and also hopefully for our Nigerian fans. Starting that day, you can shop your favourite fabrics at Ikeja Mall in Lagos! Vlisco loves Nigeria. Not only because they at the forefront of African fashion, but because we are gratefully entwined in their rich culture.

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What's your colour story?

Written by MedaNtumba1 year, 9 months ago

Just like you, we are colour crazy. We are aware of the importance of colour in the lives of our dearest fans and storytellers. Colour has always been linked to social values in Africa, and we would like to know what role(s) colour has played in your life.

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VLISCO CLASSICS, VLISCO'S HERITAGE

Written by Vlisco Stories Team2 years, 7 months ago

Watch this video (in French) and find out how innumerous Vlisco fans in Togo have developed a love affair with our well-known authentic Vlisco Classics over the decades. These fabrics have been there since the era of these women's great-grandmothers and grandmothers, but are still popular and cherished by them today and therefore still produced.

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How did Vlisco become part of everyday life?

Written by Vlisco Stories Team3 years, 4 months ago

There is a lot of storytelling behind Vlisco fabrics, as at Vlisco, our fans name the fabrics with the most diverse denominations. That's what makes our fabric names interesting and special. Read Reckya's, of Mes secrets de beauté blog, article on the stories of Vlisco fabrics (in French) to find out why and how Vlisco has become a part of the everyday life of women in Africa!

 

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Video: Dream Award Winners in Holland

Written by Vlisco Stories Team3 years, 4 months ago

This year, Vlisco celebrated Women’s Month for the first time. A yearly tribute and award to West and Central Africa’s most inspirational and successful women and those who dream of success. The winners were elected by all of you and were revealed during festive Award nights in March. A huge success! We received more than 160.000 votes from as many as 50 countries. This great enthusiasm resulted in seven successful and inspirational Vlisco Be Your Dream Award Winners.

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Icons on a pedestal

Written by Vlisco Stories Team3 years, 10 months ago

In a celebration of their best selling designs, Vlisco traders traditionally displayed

collages of their most popular fabrics. These exclusive patchworks, which were

also known as Zoba Zoba, featured each trader’s name and logo.

Inspired by this tradition, Vlisco has created a new design, which draws from our treasure chest of famous Vlisco icons such as the Fan and Rollerskates, presented in the characteristic panelled Zoba Zoba style

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Nana Benz - le mythe devenu discret

Written by Vlisco Stories Team4 years, 2 months ago

We received the book ‘Nana Benz - le mythe devenu discret’ from our friends from Togo.

 

The book is published by Editions HAHO in 2011 under ISBN 978-2-906718-13-5

 

Togolese writer/journalist/TV presenter Dolibe Dorothee Tabiou is herself a fan of Vlisco and she decided to write this book to leave a message about how these powerful women - called Nana Benz - have played a role in the economy of Togo and how they confront challenges of the market. 

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What’s in a name? It’s your Story!

Written by Vlisco Stories Team4 years, 3 months ago

“The process of naming our collections started only a few years ago, in 2007. Because we had no winter or summer collections, we started to give each season a name. Within a week, the fabric names were used everywhere and proudly displayed on the boxes. People now associate these names with a design from the collection.

 

 

 

But that is only about the collection...

 

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